NONE OF MY FRIENDS

2020

About 9 million people in the UK, often or always feel lonely. In 2018 Theresa May appointed a minister of loneliness to tackle the loneliness epidemic.This fictional music campaign for the song 'None of my friends' by Liz Lawrence aims to bring awareness to the issue incoorporating digital aspects that are more approachable to a younger audience. Adapting to modern destribution of music, the campaign features digital banners, a Spotify animation and a AR on the vynil cover. The Coronavirus Pandemic started mid-project, and reframed the whole concept, as loneliness became an issue experienced by many more.